Enterprise element
Brand identity: The company’s logo is the core visual element of the brand, and it should be integrated into the badge design in an appropriate way, such as direct presentation, deformation processing or as a background pattern, etc., to ensure that the badge is closely related to the brand image.
Corporate culture: Dig deep into the cultural connotation of the company’s values, mission and vision, and convey it through specific symbols, colors or patterns. For example, enterprises that emphasize innovation can use elements that represent technology and innovation, such as gears and lightning.
Enterprise products or services: Elements related to the enterprise’s products or services can also be used as design materials. For example, automobile manufacturers can integrate the outline of the car, parts and other elements in the badge, so that people can be associated with the business area of the enterprise at a glance.
Design aesthetics
Overall style: According to the positioning and target audience of the enterprise, determine the overall style of the badge, such as simple modern, retro classic, fashion trend, artistic creativity, etc. A simple, modern style may suit a technology company, while a traditional craft business can adopt a retro classic style.
Color matching: Color has a strong visual impact and emotional implication. It is necessary to choose a color combination that is consistent with the corporate brand image and coordinated and beautiful, while considering the presentation effect of different colors on different materials.
Graphics and patterns: Use simple, unique and representative graphics and patterns to avoid overly complex and confusing designs. It can be a representational realistic pattern, or it can be an abstract geometric figure, the key is to be able to accurately convey the design intention.
Production technology
Material selection: Common badge materials include metal, plastic, enamel, wood, etc. Different materials have different texture, gloss and durability, which should be selected according to the use scene, budget and design effect of the badge. Such as high-end business badges, metal materials can be selected with enamel technology to show a sense of quality.
Process details: The precision of the production process directly affects the quality and effect of the badge. Such as stamping, die casting, printing, Mosaic and other processes, each process has its own characteristics and scope of application, to ensure that the process can achieve the design details and effect requirements.
Size and shape: The size and shape of the badge should be moderate, both to ensure the convenience of wearing, but also to consider the display effect in different scenes. The shape can break through the traditional circle and square, and adopt unique shapes related to the enterprise, such as the outline of the brand logo, the shape of the product, etc., to increase the uniqueness of the badge.
Audience demand
Employee perception: If the badge is mainly for employees, consider the employee’s preferences and wearing experience. For example, the design of lightweight, comfortable and easy to wear badges, while depending on the different positions or levels of employees, the design of differentiated but overall coordination of badges to meet the individual needs of employees.
Customers and partners: If the badge is used to present customers or partners, it is necessary to pay attention to the quality and commemorative significance of the badge, so that it can become a valuable gift, reflecting the importance and respect of the enterprise to the other side.
Cost and budget
Production cost: In the design process, the production cost should be fully considered to avoid the use of too expensive materials or complex processes, resulting in high costs. Costs can be controlled by optimizing the design scheme, selecting the right production process and materials.
Budget allocation: Clear the budget range of the enterprise in the custom badge, reasonable allocation of the budget to the design, production, packaging and other links, to ensure that the best design effect and quality within the budget range.
Post time: Feb-04-2025